The Challenge: Internal marketing can often suffer for the sake of client work. Our case studies were average but usually relied on Google Slide presentations, blog postings, or overcomplicated sales PDFs. We leaped at the chance to create a broader spectrum of sales materials for presentation, archiving work, and award submissions.
The Solution: These one-sheet studies contained just enough information to tell the story without boring any potential clients during the sales process; telling just enough of the story to keep them interested and informed. The format was also constructed to show a breadth of work and be visually engaging as well. We wanted to show where it ran, the range of ad types, and how it impacted a user's journey. Additionally, each of them was crafted as its own story rather than following a templated sales pitch. This method has been adopted as the company standard and has been useful by multiple departments.
Role: Creative direction, sales support
The Solution: These one-sheet studies contained just enough information to tell the story without boring any potential clients during the sales process; telling just enough of the story to keep them interested and informed. The format was also constructed to show a breadth of work and be visually engaging as well. We wanted to show where it ran, the range of ad types, and how it impacted a user's journey. Additionally, each of them was crafted as its own story rather than following a templated sales pitch. This method has been adopted as the company standard and has been useful by multiple departments.
Role: Creative direction, sales support
