The Challenge: Corporate education can be very dry and boring. Ford came to us with a request for a digital training program (focused on the company's history) for employees who were just starting their careers there. It should be focused on they would all be focused on the current branding of "One Ford". And it should work on an iPad allowing them to self-educate.
The Solution: The One Ford premise presented a great opportunity since one man had started the company. And initially only offered one car. With this, we created a timeline-based training program, not unlike a Ken Burns documentary or National Geographic presentation. As the employee traveled through the material, we wanted it to feel much more like a journey than corporate training. It included embedded videos, easter eggs, and material that was easy to engage at one's own pace; and it ran on devices and desktops. Our very tough client at the time was misty-eyed when she saw the concept and upon delivery considered it a roaring success.
Role: Concept, creative direction, art direction
The Solution: The One Ford premise presented a great opportunity since one man had started the company. And initially only offered one car. With this, we created a timeline-based training program, not unlike a Ken Burns documentary or National Geographic presentation. As the employee traveled through the material, we wanted it to feel much more like a journey than corporate training. It included embedded videos, easter eggs, and material that was easy to engage at one's own pace; and it ran on devices and desktops. Our very tough client at the time was misty-eyed when she saw the concept and upon delivery considered it a roaring success.
Role: Concept, creative direction, art direction
